Most small businesses start-up from home. Some do this by choice, others think they have to work from home to keep costs down. There are many benefits to working from home, for some it provides them with the perfect work-life balance and they are happy to remain small.
If you are hoping to grow your business, I would recommend moving out of your home office into a shared office environment. Co-working has reduced the risk of moving into an office for small-business owners and freelancers. You can hire a desk for all or part of the week flexibly.
Co-working provides you with all of the benefits of working within an office environment, without the associated costs or risks.
Here are some of the reasons you should consider moving from your home office into a co-working office space.
1. New Ideas
Ideas are the lifeblood of a business. Moving into a co-working space allows you to observe how others approach work and treat their customers. This can help you to develop new solutions for your customers.
2. New Clients
By choosing to move to a more central, accessible location it offers you more opportunities to network and promote your business. It can add credibility and provides you with the option to accommodate meetings with potential clients.
3. New Partnerships
Co-working gives you the opportunity to collaborate with other businesses to create partnerships that can attract more customers, some of which may have been out of reach before. Strategic alliances amongst small business are important for growth. You can join forces with similar businesses to compete against a larger competitor or allow you to work with different businesses to create a complimentary total solution for your customers.
4. Work-life Balance Improvement
Working from home can result in your business taking over the house with equipment and papers everywhere. There is always the temptation to work and this can affect your family time. Working in an office gives you the separation you need to enjoy both aspects of your life.
5. Greater Productivity
At home, you may suffer from interruptions from your family and battle with the temptation to watch TV or tend to household chores. Working in an office environment may improve your productivity as it allows you to focus solely on work.
If you are working from home and think you cannot afford to move into a new office you should consider co-working, even if it is just for a couple of days a week. It can help to grow your business and provides you with a more fulfilling working experience.