Whether you are running your own business or planning to start your business you need to plan how you will make your startup stand out from the crowd. I know you think your idea is unique and special but you have to realize that the market is crowded. To make it you will have to do something special to make it.
Here are some of the best ways to make your startup stand out from the crowd.
1. Get A Killer Unique Selling Point (USP)
To put it frankly, you need to get a seriously good USP. Something that will truly resonate with your target market and motivate them to buy.
It’s difficult to find the perfect USP and never think you have cracked it. Slowing evolve your USP as you know more about your customers.
2. Great Customer Service
Consumers have plenty of choices. What makes people come back to yours?
Well, customer service is high on most peoples list.
64% have made future purchases from a company’s competitors after experiencing poor customer service.
81% are willing to pay more for a better customer experience.
What this shows If you treat your customers well, they will come back.
It also shows that people will pay more for better customer service. If people feel they will get a better experience with you they will pay more for it.
And, some people will pay a hell of a lot more for a superior service.
3. Give Back
This may sound corny but if helping others helps your business. So, if you can help people, why not. I’m not recommending you change your business model to become a social enterprise.
Just be nice.
This is even more important if you run a local business, being active in your local community can provide a huge benefit for your business.
The advantages of giving back are:
- Creates Goodwill
- It Provides Great PR
- It Creates Positive Standards for Workplace Culture
- People Will Want to Work for You
There are absolutely no drawbacks in helping other and becoming a socially responsible business. Just do it.
4. Solve One Problem
If you are just starting out don’t even attempt to solve multiple customer problems, just become good at the first before you move onto the next. If you operate in a small niche, aim to dominate that niche and be known as the market leader.
This is probably an inappropriate example, but a good one.
If you are a fan of Breaking Bad you will get this. Walter White entered a market and became the market leader. He made one product and smashed it. He never considered making another product.
Ofcourse this was an illegal operation and should not be replicated. But the principle is the same.
5. Listen To Your Customers
The customer is always right! It sounds old school but its true. Without customers your business is nothing. Customer need change, they also diversity. You may need to segment and develop new products and services to keep them happy.
With a startup what you need to do is not have the tunnel vision. You are creating a product for other people, not just yourself. It’s easy to consider your business as your “baby” and what to keep it in your own vision.
As soon as you launch, the business is no longer in your control. It needs to evolve according to your customer needs.
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