Knowing the reasons why your customers buy your product or service is the key to sales success. When you know what their fears, problems and challenges are it gives you the ability to tailor your sales process to provide them with what they want and alleviate any concerns they objections they have. I in a previous blog post, How To …
No matter how great your product or service is if you don’t have customers you don’t have a sustainable business. Also, you may have the ability to come up with a great new product or business, but that doesn’t automatically mean you can successfully sell it to customers. Many startups struggle at first to find customers and generate revenue. Depending …
GDP growth has been forecasted to remain subdued in 2019 as Brexit-related uncertainty, global trade tensions and higher interest rates weigh on the economy. Basically for most small business owners trading conditions will be uncertain for at least the next few months. The only realistic chance of an upturn in optimism over the next 18 months is if there is …
Employees are the most critical part of any business, you can have the best product or service in the world, but if you don’t have the right people, you will never be able to grow your business. Understanding how to recruit and retain the best staff is a skill that every new business owner should possess. Without high calibre, motivated …
The cash flow statement is one of the sections of a business plan that people tend to experience the most difficulty with. Preparing a cash flow shouldn’t be that difficult as long as you follow a few simple steps. If you are applying for a startup loan The Cash Flow Statement will be the only financial statement you will have …
Traditional sources of financing for most new business ventures such as angel investment and venture capital are a long-shot. Less than one per cent of all start-ups gets any venture capital funding. Even bank loans are exceptionally difficult to get for startups these days. This means if you are really serious about starting your business you will have to learn …
The rate of new businesses registrations has rapidly accelerated in the UK over the past few years. It is estimated a record 500,000 businesses start each year. One of the first challenges of any new business owner has to face is how do they get business funding. This article will take you through the most popular ways to get your business …
Getting your startup marketing wrong is one of the main reasons why start-ups fail. The key to making your marketing a success understanding the difference between strategic marketing and promotional marketing. Strategic marketing is the foundations of your plan. Here you assess your market and plan how you will reach that market. Promotional marketing is the actual execution of your …
Over 500,000 new businesses were registered in the UK in 2018. The number could be close to a million if you take into consideration how many unregistered businesses are started. What does this mean? First, the UK is an entrepreneurial hotspot. Second, starting your own business is within reach for just about anyone. In this article, I will explain some …
There are a couple of questions we get asked a lot. “How to run a successful business?” and “How do we get from being a start-up to being a successful and established business?” We have studied hundreds of different businesses and have identified five characteristics most of them share. They have a strategic direction and a clear plan for how …
