There’s no denying the power of face-to-face marketing. When this form of sales is used effectively, it can be a great way to get people to notice your business and to promote your goods or services. However, if you’re to get the most from these campaigns, you’ll need to be savvy in your approach. To help, here are a few …

Without a USP, surviving in business is almost impossible. Companies need that special something which keeps consumers picking them over the competition. It’s important to have that clear idea of what makes you unique. Actually developing this and communicating it to your customers can be easier said than done. This is why Innovate UK have put together a list of …

When fighting for the attention of passers-by with your rivals across an exhibition hall, it’s important to bring out your whole artillery of engagement techniques to make sure that people stop by your stand and not your competitor next door. Here are top 4 tips to attract attention without physically dragging people on-stand! 1 – Make Sure Your stand looks …

Is your business stuck in a rut and not growing as fast as you would like? Instead of waiting for something to happen, as a business owner, you need to take the initiative and attempt to transform your business. Transforming your business doesn’t mean you need to employ expensive consultants to analyse re-engineer your processes and technology. You can transform your …

Making sure you understand the best way to manage a business is even more important when negative factors that are not in your control are affecting it. More small and medium-sized businesses are pessimistic about the future than positive for the first time in four years, according to the Federation of Small Businesses (FSB).  Small business’ concerns are growing that …

It’s no secret that industrial processes can use a lot of energy. In fact, the industrial sector consumes over half of the world’s total delivered energy and, according to a report produced by the US Energy Information Administration, global power consumption in this sector is set to increase by an average of 1.2 per cent a year. However, if your …

Budgeting is one of the most important business tasks in running a business as it sets expectation and parameters for your business to operate.  If you do not set a budget it increases the risk of risk failure and closure. Most companies that set a budget just see it just another administration task and do not stick to it because …

If you are looking for ways to improve your business, most business owners try to look for operational improvements, however, the answer may be improving your identity through branding.  Branding is not just for large companies, it is an essential way for small business to communicate with their customers what they stand for and what to expect from them. Branding …