Below you'll find a list of all posts that have been categorized as “Marketing & Sales”
Social media has transformed the business landscape, providing innovative ways for large and small companies to connect with customers, build their brands, and drive growth. With over 50 million social media users in the UK alone, these platforms offer immense …
Most small businesses that try pay-per-click advertising lose money on it, and almost never because PPC does not work. They lose money because they skip the unglamorous foundations, hand the platform a budget with no conversion tracking in place, switch …
Every week, I speak to founders who are doing genuinely interesting work—building real products, solving real problems—but getting virtually no organic website traffic. When I ask about their SEO strategy, I usually get one of three responses: a blank look, …
Most startup marketing advice you can find online was written for a market that no longer exists. The standard playbook — start a blog, optimise for SEO, run Facebook ads, build an email list, post consistently on social media — …
