pitch your business

How To Pitch Your Business To Investors And Get Funding

Kurt GraverBusiness Start-up Advice

Getting the opportunity to pitch your business idea to an investor is an exciting milestone. Most business plans are rejected after a quick review, so securing time to present your concept in person means they see potential.

Maximize this crucial chance to win backing by following these tips:

1. Present Professionally

First impressions heavily influence outcomes. Come across as polished and professional by:

  • Dressing appropriately in business formal attire
  • Arriving early and being friendly with any staff
  • Having spare copies of your pitch deck ready
  • Having a firm, confident handshake and introducing yourself effectively
  • Maintaining good posture and eye contact throughout

2. Do Your Research

Take time beforehand to research the investor(s) you are pitching thoroughly. Understand:

  • Their investment thesis – typical stage, industry verticals, check sizes, etc.
  • Past companies they have funded and the value they provided
  • Their background – how they got started, past exits, business experience
  • Any preferences around business models or approaches

With this knowledge, you can tailor your presentation and messaging to resonate with their priorities. You can also strategically ask for guidance around challenges specific to their expertise.

3. Tell a Compelling Story

Avoid simply presenting slides packed with text and statistics. Use the pitch to tell a compelling story, positioning you as the hero embarking on an ambitious quest.

Introduce the market pain, then vividly illustrate how your solution eliminates it. Share the inspirational vision that guides you. Outline the challenges faced and milestones achieved.

This narrative format makes the presentation memorable and helps build an emotional connection. The investor becomes invested in your journey. Statistics support the storyline rather than dominate it.

4. Convey Domain Expertise

Founders can easily get lost in the details of their brilliance. However, tailoring your pitch to the investor’s knowledge level and frame of reference is critical.

Explain concepts clearly. Define acronyms. Use simple analogies to illustrate technical details. Walk through financial statement numbers. Clarify how elements connect to drive the business.

The goal is to make your business opportunity easy for the investor to grasp. Check for understanding and invite questions. This builds confidence you know the subject cold.

5. Speak Confidently on Market and Financials

Founders often stumble when investors probe their market analyses, financial projections or operational plan assumptions. Avoid this by meticulously preparing.

Re-review competitive data, growth forecasts, customer acquisition costs, revenue assumptions, and other key models. Prepare examples and rationales supporting each.

Anticipate what figures or assumptions may be scrutinized. Mentally rehearse responses so you can confidently convey your reasoning and diligence.

6. Have a Clear Funding Request

Nothing turns off investors more than an ambiguous or seemingly arbitrary funding request. Define precisely how much capital you seek and what those funds will be allocated towards.

Detail the activities you invest in over the next 12-18 months and the projected ROI. Explain how this positions the company to achieve key milestones, significantly enhancing value.

Any funding request should tie directly to accelerating metrics that drive growth and profitability. Never ask for an unspecified buffer.

7. Convey Passion

As the business founder, investors want to see you are passionate about the problem you are solving. They are investing in you as much as the opportunity.

Share the personal experiences that led you to spot this market gap and obsess over addressing it. Let your enthusiasm and fixation come through.

Passion for your vision provides the perseverance to overcome the inevitable challenges. It convinces investors you have the drive to make it a reality.

Additional Tips

  • Practice your pitch extensively so you deliver smoothly and confidently
  • Keep presentations concise and focused; err on the side of simplicity
  • Invite continuous feedback and questions to foster engagement
  • Be honest and thoughtful with your responses; never appear to BS
  • Have a slide covering potential risks and how you would mitigate them
  • Provide visual graphs/charts rather than heavy text.
  • Follow up promptly with any requested information


With preparation and practice, you can deliver a pitch that persuades investors your business is a promising opportunity. Avoid common mistakes and utilize the strategies outlined here for a compelling presentation.

Remember, this is the start of building a long-term relationship. Even if they don’t invest now, implementing their feedback could make your business and pitch stronger for next time. View every pitch as progress towards your mission.

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