market demand

How to Analyze Market Demand: A Step-by-Step Guide for Entrepreneurs

Kurt GraverBusiness Start-up Advice, Business Success Formula, Marketing & Sales

As an entrepreneur, one of the most critical factors in determining the success of your venture is understanding and analyzing market demand. Market demand refers to the total amount of goods or services that customers can purchase at a given price point. According to a study by CB Insights, startups fail due to misreading market demand, with 42% of failures …

market segmentation

Unlocking the Power of Market Segmentation: How to Identify and Target Your Ideal Customers

Kurt GraverBusiness Success Formula, Marketing & Sales

In today’s competitive business landscape, trying to appeal to everyone is a recipe for failure. No matter how great your product or service is, not everyone will want or need it. That’s where market segmentation comes in. By dividing your target market into specific, manageable groups, you can tailor your marketing efforts to reach the right people with the right …

soar marketing system

Unlock Exponential Growth with the SOAR Marketing System: The Ultimate Framework for SMEs and Startups

Kurt GraverBusiness Success Formula, Marketing & Sales

In the fast-paced, fiercely competitive world of business, small and medium enterprises (SMEs) and startups often struggle to make their mark. With limited resources and tight budgets, these businesses need a powerful, comprehensive marketing approach that can propel them to success.  Enter the SOAR Marketing System by SGI Consultants—a game-changing four-step framework designed to help SMEs and startups differentiate their …

reduce costs

Effective Cost Reduction Tips for Your Business in 2024

Kurt GraverBusiness Development, Business Success Formula

Many businesses are fighting to stay afloat as Brexit-related uncertainty, global trade tensions, and COVID-19 weigh on the economy. Finding ways to reduce costs is essential for business owners to survive downturns. Most entrepreneurs focus heavily on growth strategies. Still, sometimes, market conditions make expansion impossible or even dangerous. You may think you already run a tight ship, but there’s …

startup branding

Startup Branding Playbook: How To Take Your Business To the Next Level

Kurt GraverBusiness Development, Business Start-up Advice, Business Success Formula

Launching a startup is like building a rocket you hope will one day reach the stars. But without the right branding, even the most innovative startups can fail to achieve liftoff. According to a recent survey, startups that focused on branding from the beginning grew revenue over 200% faster than those that waited until later. Branding can’t be an afterthought …

Make Your Business Successful

How To Make Your Business Successful

Kurt GraverBusiness Development, Business Start-up Advice, Business Success Formula

There are a couple of questions we get asked a lot. “How to run a successful business?” and “How do we get from being a start-up to being a successful and established business?” We have studied hundreds of different businesses and have identified five characteristics, most of which share. They have a strategic direction and a clear plan for achieving …