marketing strategy

Crafting A Results-Driven Marketing Strategy

Kurt GraverBusiness Development, Marketing

A stellar product or service is no longer enough in today’s highly competitive business landscape. It would be best to have an effective marketing strategy that cuts through the noise and drives real results. This post will guide you through a proven 10-step system to create a high-impact marketing strategy tailored to your brand. Conduct Thorough Market Research The foundation …

social media

Leverage Social Media to Grow Your Business in the UK

Kurt GraverBusiness Development, Business Start-up Advice, Marketing

Social media has transformed the business landscape, providing innovative ways for large and small companies to connect with customers, build their brands, and drive growth. With over 50 million social media users in the UK alone, these platforms offer immense potential to entrepreneurs looking to turn their ideas into thriving businesses.  This comprehensive guide will equip you with organic and …

Pay Per Click (PPC)

Understanding the Basics of PPC and How to Start Your First PPC Campaign

Kurt GraverBusiness Development, Marketing

Pay-per-click (PPC) advertising is one of the most versatile and effective forms of online marketing for driving targeted website traffic and increasing brand awareness. This comprehensive guide will examine what PPC is and its major benefits and provide actionable steps for planning and launching your first PPC campaign in the UK. What is PPC Marketing, and How Do The Ads …


Unlocking the Secrets of Successful Search Engine Optimisation

Kurt GraverMarketing

Search engine optimisation is essential for any business aiming to boost visibility and connect with customers online. Optimising content and website structure to match Google’s ranking algorithms enables companies to drive qualified visitors to their sites from organic search.  This guide delves into the core components of an effective UK SEO strategy while offering actionable recommendations for achieving higher rankings.   …