payment terms

Mastering Payment Terms: Strategies for Encouraging Purchases and Maintaining Cash Flow

Kurt GraverMarketing & Sales

For UK entrepreneurs, navigating the complexities of payment terms can be daunting. On one hand, offering flexible payment options can be a powerful tool for attracting customers and encouraging purchases. On the other hand, extending credit or allowing delayed payments can strain your business’s cash flow, making it difficult to cover expenses and invest in growth. In this blog post, …

ethical selling

Ethical Selling: Building Trust and Long-Term Customer Relationships

Kurt GraverMarketing & Sales

In today’s fast-paced, highly competitive business landscape, it can be tempting for entrepreneurs to prioritize short-term gains over long-term customer relationships. However, the most successful businesses understand that building customer trust and loyalty is the key to sustainable growth and profitability. This is where ethical selling comes in – a customer-centric approach that prioritizes transparency, honesty, and mutual benefit in …

sales team

The Anatomy of a High-Performing Sales Team

Kurt GraverMarketing & Sales

In the fast-paced world of UK business, building a high-performing sales team is crucial for driving revenue growth and achieving long-term success. However, assembling and managing a top-tier sales force is no easy feat. It requires a deep understanding of the key components of sales excellence, from team structure and roles to motivation and support. In this comprehensive guide, we’ll …

sales strategies & machine learning

Machine Learning Sales Strategies: Revolutionizing the Sales Landscape

Kurt GraverMarketing & Sales

Artificial intelligence (AI) and machine learning (ML) are no longer just buzzwords in the world of technology; they are rapidly transforming industries across the globe, and sales is no exception. As entrepreneurs navigate an increasingly competitive and data-driven business landscape, harnessing the power of AI and ML has become a critical factor in driving sales success and staying ahead of …

customer feedback

Unlocking Customer Insights: Proven Methods for Identifying and Understanding Customer Needs

Kurt GraverBusiness Strategy, Marketing & Sales

In today’s competitive business landscape, understanding your customers’ needs and desires is paramount to success. According to a Salesforce study, 76% of customers expect companies to understand their needs and expectations (Salesforce Research, 2020). Failing to grasp what your customers want can lead to missed opportunities, wasted resources, and a lack of growth.  As a UK entrepreneur, unlocking customer insights …

sales objections

How to Tackle the Top 5 Sales Objections and Close More Deals

Kurt GraverBusiness Success Formula, Marketing & Sales

As an entrepreneur, you know that selling is the lifeblood of your business. No matter how innovative your product or service, how compelling your marketing, or how passionate your team is, if you can’t effectively navigate sales objections and close deals, your business will struggle to survive, let alone thrive. Sales objections are a natural part of the selling process. …


Crafting a Compelling Value Proposition: The Secret to Standing Out in a Crowded Market

Kurt GraverBusiness Start-up Advice, Business Strategy, Business Success Formula, Marketing & Sales

This blog post will explore the importance of value propositions, key components, and best practices for creating one that sets your business apart. Whether you’re a startup founder or an established business owner looking to revamp your messaging, this guide will provide the insights and tools you need to craft a compelling value proposition that drives results. What is a …

Mastering Competitive Analysis

Mastering Competitive Analysis: A Comprehensive Guide for Startups

Kurt GraverBusiness Start-up Advice, Business Success Formula, Marketing & Sales

In the fast-paced, ever-changing world of startups, understanding your competition is crucial to success. According to a study by CB Insights, 19% of startups fail due to being outcompeted (CB Insights, 2019). Thorough competitive analysis can help you avoid this fate by providing valuable insights into your market, identifying opportunities for differentiation, and informing your strategic decision-making. Competitive analysis systematically …


The Art and Science of Pricing: Strategies for Making Your Products Affordable and Attractive

Kurt GraverBusiness Start-up Advice, Business Success Formula, Marketing & Sales

Pricing is a critical aspect of any business strategy, as it directly impacts customer perception, demand, and profitability. Setting the right price for your products or services can be a delicate balancing act between attracting customers and maintaining healthy profit margins. A study by McKinsey & Company found that a 1% price increase can lead to an 8.7% increase in …

Market Size

Understanding Market Size: A Comprehensive Guide for Startups

Kurt GraverBusiness Start-up Advice, Business Success Formula, Marketing & Sales

As a startup founder, one of the most critical factors in determining the success of your venture is understanding the size of your target market. Market size refers to the potential demand for your product or service within a specific industry or niche. According to a study by CB Insights, startups fail due to misreading market demand, with 42% of …