market demand

How to Analyze Market Demand: A Step-by-Step Guide for Entrepreneurs

Kurt GraverBusiness Start-up Advice, Business Success Formula, Marketing & Sales

As an entrepreneur, one of the most critical factors in determining the success of your venture is understanding and analyzing market demand. Market demand refers to the total amount of goods or services that customers can purchase at a given price point. According to a study by CB Insights, startups fail due to misreading market demand, with 42% of failures …

market segmentation

Unlocking the Power of Market Segmentation: How to Identify and Target Your Ideal Customers

Kurt GraverBusiness Success Formula, Marketing & Sales

In today’s competitive business landscape, trying to appeal to everyone is a recipe for failure. No matter how great your product or service is, not everyone will want or need it. That’s where market segmentation comes in. By dividing your target market into specific, manageable groups, you can tailor your marketing efforts to reach the right people with the right …

soar marketing system

Unlock Exponential Growth with the SOAR Marketing System: The Ultimate Framework for SMEs and Startups

Kurt GraverBusiness Success Formula, Marketing & Sales

In the fast-paced, fiercely competitive world of business, small and medium enterprises (SMEs) and startups often struggle to make their mark. With limited resources and tight budgets, these businesses need a powerful, comprehensive marketing approach that can propel them to success.  Enter the SOAR Marketing System by SGI Consultants—a game-changing four-step framework designed to help SMEs and startups differentiate their …

Instagram marketing

How to Take Your Startup’s Instagram Marketing from Average to Exceptional

Kurt GraverBusiness Start-up Advice, Marketing & Sales

Instagram has firmly cemented itself as one of the most influential social media platforms for businesses looking to expand their reach, foster engagement, and drive conversions. With over 1 billion monthly active users, it presents a dynamic marketplace with opportunities for startups to connect with their audience. However, having an Instagram presence is not enough. In an increasingly competitive landscape, …

twitter marketing

Mastering Twitter (X) Marketing: Essential Tactics for Startup Growth

Kurt GraverMarketing & Sales

In the fast-paced world of startups, establishing a strong online presence is pivotal for growth and visibility. Among many social media platforms, Twitter stands out as a dynamic and influential arena for startups to amplify their voice, connect with their audience, and drive their marketing goals. This comprehensive guide delves into Twitter’s intricacies as a powerful startup marketing tool. From …

facebook marketing

Facebook Marketing: An Expert Guide to Dominating

Kurt GraverMarketing & Sales

Facebook is an unrivalled force in the social media landscape, wielding immense marketing potential for businesses of all sizes. With over 2.9 billion daily active users globally [1], it offers startups a fertile ground to plant their roots and flourish. This comprehensive guide delves into the essentials of harnessing Facebook’s capabilities to accelerate your business growth. From crafting high-impact content …

tiktok marketing

TikTok Marketing: An Essential Guide for Entrepreneurs

Kurt GraverMarketing & Sales

TikTok has exploded onto the social media landscape, capturing the attention of millions of users globally with its unique entertainment brand. However, the platform presents far more than a source of viral dances and comedy sketches. TikTok has emerged as a formidable force in digital marketing, offering businesses an unparalleled avenue to engage with a young, diverse audience. This guide …

marketing strategy

Crafting A Results-Driven Marketing Strategy

Kurt GraverBusiness Development, Marketing & Sales

A stellar product or service is no longer enough in today’s highly competitive business landscape. It would be best to have an effective marketing strategy that cuts through the noise and drives real results. This post will guide you through a proven 10-step system to create a high-impact marketing strategy tailored to your brand. Conduct Thorough Market Research The foundation …

social media

Leverage Social Media to Grow Your Business in the UK

Kurt GraverBusiness Development, Business Start-up Advice, Marketing & Sales

Social media has transformed the business landscape, providing innovative ways for large and small companies to connect with customers, build their brands, and drive growth. With over 50 million social media users in the UK alone, these platforms offer immense potential to entrepreneurs looking to turn their ideas into thriving businesses.  This comprehensive guide will equip you with organic and …

Pay Per Click (PPC)

Understanding the Basics of PPC and How to Start Your First PPC Campaign

Kurt GraverBusiness Development, Marketing & Sales

Pay-per-click (PPC) advertising is one of the most versatile and effective forms of online marketing for driving targeted website traffic and increasing brand awareness. This comprehensive guide will examine what PPC is and its major benefits and provide actionable steps for planning and launching your first PPC campaign in the UK. What is PPC Marketing, and How Do The Ads …