Virtual Assistant Business

Start Your Virtual Assistant Business in the UK: A Complete Guide

Kurt GraverBusiness Start-up Guides

Are you considering starting your virtual assistant (VA) services company? With remote work exploding, demand for online administrative support has remained the same. Whether you want to begin small as a solopreneur or eventually oversee a team of virtual assistants, this comprehensive guide covers all the key steps for building a thriving British VA business. 

The COVID-19 pandemic accelerated the growth of remote work, forcing many businesses to embrace distributed teams and virtual collaboration. As companies realise the cost and efficiency benefits of outsourcing administrative tasks, the market for virtual assistants rises swiftly. 

Some projections estimate the global virtual assistant industry will reach £5.9 billion by 2028, expanding at an impressive 33% CAGR. This presents a prime opportunity for tech-savvy, organised individuals to establish home-based VA businesses serving clients across the UK and even worldwide.

While launching a VA company does require diligence and planning, the potential rewards are immense. From flexible hours to high earnings potential and the ability to work remotely from anywhere, becoming a virtual assistant allows you to build a scalable business aligned with your lifestyle. 

This guide will walk through the key steps for UK entrepreneurs interested in starting their own successful virtual assistant services venture, including:

  • Identifying your niche and offerings
  • Structuring your business 
  • Building an online presence  
  • Setting competitive rates
  • Acquiring clients  
  • Optimising operations
  • Expanding your team

Follow this plan, and you’ll be well on your way to establishing a thriving VA services firm.

Step 1: Identify Your Niche and Offerings 

Virtual assistants handle diverse administrative, technical and creative tasks for clients. As you start planning your VA business, narrow down the specific services you will provide based on your skills, interests and experience.  

Some examples of popular VA service offerings include:

  • Email and calendar management
  • Travel and event planning 
  • Customer service  
  • Social media assistance
  • Blog writing and content creation
  • Graphic design
  • Bookkeeping 
  • Website maintenance
  • SEO and online marketing

Consider developing specialised expertise in one or two areas where you excel rather than trying to be a generalist. This could involve focusing on an industry like healthcare, law or real estate. Gradually expand your service list once your VA business matures.

Craft a capabilities overview that briefly explains your offerings to prospective clients. This will enable clear communication of your value proposition. 

Step 2: Structure Your Business

Like any UK small business, your virtual assistant services firm needs proper legal structuring and paperwork from the start. Here are some key steps:

Choose a business structure: Common options for UK startups include sole trader, partnership, limited liability partnership (LLP), private limited or public limited company. Each structure has different regulations, so consult an accountant to select what’s right for your firm based on liability, taxes and ownership.

Register your company: Once you decide on a business structure, officially register your VA services venture with Companies House and HMRC. This makes your enterprise legal and allows you to pay taxes appropriately.   

Open a business bank account: Even if you initially operate as a solopreneur from your home office, establish a separate business banking account. This keeps your company finances organised as you earn income from clients.

Acquire insurance: To safeguard against risks or liabilities, secure necessary small business insurance coverage like professional indemnity and public liability. Having adequate insurance protects your assets if clients ever have complaints. 

Consider becoming VAT registered if your turnover exceeds £85,000, enabling you to reclaim VAT on certain business-related purchases.

Step 3: Build an Online Presence   

Given virtual assistants deliver all services remotely, having a professional online presence is obligatory for attracting clients and conveying credibility. These are some top priorities:

Create a website: Your dedicated website allows prospective customers to understand your precise offerings, experience, credentials and unique value. Showcase client testimonials and include an easy contact form for inquiries.  

Leverage freelancing platforms: Besides a primary website, establish profiles on popular freelance sites and VA directories like PeoplePerHour, FlexJobs and FreeeUp. These enable new client acquisition as you build reviews. 

Be active on social media: Maintain updated business pages on LinkedIn, Twitter, Instagram, Facebook and other major platforms. Share content demonstrating your capabilities and regularly interface with connections. Social can greatly bolster brand visibility and lead generation.   

Step 4: Set Your Rates  

One of the appealing benefits of running a virtual assistant business is earning substantial income while working flexibly from home. But first, you need to price your various services strategically. 

Typical pricing models for VAs include:

  • Hourly rates: Ranging from ~£20 per hour for basic admin tasks to ~£70+ per hour for specialised expertise. Can charge higher premiums for urgent requests.
  • Monthly retainers: Such as a fixed recurring fee each month for a defined set of regular tasks. Provides income stability.  
  • Per project pricing: Quote a flat rate per individual project. Allows price customisation based on the effort required.
  • Tiered packages: Offer basic, pro and premium service tiers with rates rising based on features/benefits included. 

Research competitor pricing on platforms like PeoplePerHour and Upwork when establishing hourly, project or package rates. Consider your experience level, unique value proposition, overhead expenses, target profit margins and cost of living requirements. Routinely evaluate and adjust pricing as needed.

Step 5: Acquire Clients

Of course, expertly delivering exceptional virtual assistance means nothing without clients to provide services to.

Here are powerful strategies for attracting new VA clients once you formally launch your business:

Offer free consultations: Brief free calls allow leads to share their needs and assess if you’re the right fit. Converts many into paying customers.

Network extensively: Attend local small biz events and conferences to connect with potential clients face-to-face. The personal touch sparks business relationships.  

Leverage your contacts: Email everyone in your network, explaining your new VA venture and services. Ask if they know any entrepreneurs needing support. 

Run promotions: For example, offer 10% off to the first ten new clients. Discounted intro deals incentivise sign-ups.

Enable referrals: Set up an official referral rewards program where you provide kickbacks or special perks to existing clients who recommend your firm to others. Viral word-of-mouth is hugely impactful. 

Step 6: Optimise Your Operations

Delivering exceptional virtual support starts with optimised internal operations. Some tips for maximising productivity and systematising repetitive tasks:

Adopt project management tools: Platforms like Asana, Trello, and Basecamp enable smoother collaboration with remote teams and transparency for clients.  

Automate what you can: Use software like Zapier to automate sending follow-ups, scheduling social posts and other admin workflows. This boosts efficiency.   

Create knowledge bases: Maintain centralised wikis and cloud repositories documenting standard procedures for completing regular client requests. Enables speed and consistency.

Schedule effectively: Careful calendar management ensures sufficient client work and business development time.  Don’t overcommit your days.  

Refine systems continually: Continually evaluate what tools and processes work best for your unique offering. Refresh systems to leverage innovations and eliminate friction points.

Step 7: Expand Your Virtual Team  

Many successful virtual assistants eventually reach maximum capacity, handling all client work. When you get to this point, it’s time to start building your own distributed team!

The benefits of having additional virtual assistants on your team include:

  • Ability to accept more clients and projects  
  • Offer a wider range of services 
  • Improved responsiveness to clients  
  • Deliver deeper specialisation and expertise

Begin gradually by designating an assistant VA focused purely on administrative tasks or a junior specialist in fields like IT or marketing. From there, you can strategically add roles.   

To ensure harmony once your distributed workforce grows, implement practices like: 

  • Regular team meetings and open communication 
  • Cross-training among assistants  
  • Consistent tooling and documented processes
  • Scheduled one-on-one check-ins with each team member
  • Recognition for rewarding outstanding contributions   


Launching a thriving virtual assistant business enables UK entrepreneurs and professionals to capitalise on booming remote work demand and build highly flexible livelihoods. You can establish a prospering company with immense growth potential by identifying your niche, optimising operations, mastering marketing, and providing exceptional assistance.